Since you just entered the world of entrepreneurship, I’m sure you would want to take your industry by storm. Looking for the best ways to achieve your business goals. This is the part where an efficient content marketing strategy enters the big picture.

Implementing a content marketing strategy means creating and distributing quality content to promote your startup company. Here are 7 helpful content marketing techniques for new entrepreneurs like you.

  • Produce more visual content.

An eye-catching, attention-grabbing video or infographic can catch a person’s mind and heart in an instant. It is a fact that users can process visual content easier compared to that of a written material.

Therefore, your content marketing approach should include occasional memes, videos and infographics, alongside your usual written blog posts. Then, all you need to do is share the content through email and social media platforms.

  • Gather ideas from other popular web posts.

Are you still a bit lost on what type of content you want to make? Try researching first, and know which specific ideas have worked well in the past. Research on what has worked on your target readers and customers before.

Your goal? Come up with fresh ideas based on your findings. Your fresh, new ideas should be more compelling and useful than the content from which you derived your concept from. Be creative! Turn that old, evergreen content from a year ago into something more interesting, and captivating.

  • Choose the best days and times to post your content.

Perfect timing is another significant aspect that can impact the success of your posts. Your target readers are not online every hour of the day. When are they most active? Any specific time of day? Once you figure this out, this would be the best time to post new content. Why not use specific tools and platforms to acquire data that can help you schedule your posts?

  1. Explore guest posting, and reach out to other reputable websites.

It’s no secret that a lot of new entrepreneurs struggle with build their web marketing services and maintain an audience. Another important method you can do to reach your business goals? Submit guest posts to other websites. This can provide you with valuable backlinks, and drive more traffic to your website. In turn, you can also help them by supplying fresh, new content to their blogs.

  • Explore influencer marketing.

Influencers have already built a reputation for themselves on a specific niche. Make them part of your content marketing strategy by involving them in your content creation process? How?

You can mention them in your blog post. Did a certain influencer inspire you to write that article? Mention and tag her on social media. Moreover, you can send an outreach email to them and thank them for being a great inspiration.

Interviewing relevant bloggers and influencers is another option. Chances are, they would also promote this interview with their readers, driving them to your blog. Not only that, you can also establish a good relationship with the online personality you just interviewed.

  • Implement an efficient social media promotion strategy.

Never forget that content marketing and social media marketing always go hand in hand. Always let your readers know that you just posted a new blog content, or if you have anything new to offer. Rely on the power of social media to perfectly implement your content marketing strategy.

Promote your content on platforms such as Facebook, Twitter and LinkedIn. If you want to further boost your content’s visibility, then utilize paid promotions. This will attract more audiences similar to your current followers.

  • Make sure to create content regularly.

You can implement at a lot of new approaches, but one thing is for sure, if you don’t regularly produce new content, your online presence won’t improve. Consistency is crucial for your content marketing strategy’s success. Post content on a regular basis, and prove to your audience that you can be trusted.

Implement your content marketing strategy efficiently!

Take note of these helpful content marketing techniques to pull off your marketing effectively. These are very uncomplicated, and applies greatly to both beginner and experienced entrepreneurs.

Do you have any further questions about the above techniques? Feel free to reach out to me if you need any clarifications.


One major hurdle faced in starting ecommerce sites is how to make potential customers to trust you. It’s hard to look reputable enough for people who wants to buy from you if you’re still new to the game. It is important to garner the trust and love of people for you to be able in successfully selling your own goods.

So how do you get people to trust in your e commerce company business? Take a look at these 5 reliable tools and tactics that can definitely help you to get on the right track.

Social Proof

Nobody can deny the impact of social proof on a product or website. Majority of customers browse for reviews before they consider on purchasing something online. People trust product reviews more than they trust the actual copy that came from manufacturers. This instill confidence in the buyers and influences their decisions to buy. A smart move is to add customer comments and reviews on your store and in your products.

A modern website that is mobile friendly

Always remember that first impressions are the key. Customers don’t trust you yet the first time they visit your site. So by having an ecommerce store that looks unprofessional and not maintained, doesn’t work well on mobile, has poor copy and content, light on graphics, and basically looks like it was made by a 10 year old, sends signals to customers that your site may not be legit.

Establish your story

It takes more than a few positive user reviews and a good looking website to establish your credibility online. You need to be known as well.

You need to introduce yourself and tell your story to your clients so that they can get to know better on the business they are spending their money on. Tell them the value that you want to share and what your company represents. By doing so, you are creating trust between you and your customers and it eases the buying experience for them. Utilize blog posts to tell your story repeatedly in different ways.

Customer support that’s easily available

Ensuring customer satisfaction builds trust and reliability towards your online store. By letting your customers know that you are ready to handle their questions and problems immediately, you are making them feel safer to purchase from you. Problems will always surface during shipping especially on a defective or wrong product, billing issues, etc. when purchasing online.

Your contact details like email, phone number, company address (not website) should be prominently displayed for your customers to see so that they know they can reach when they need something.

A clear return policy

Customers can have their peace of mind when they know that the company they bought is stands behind their products. Inspire trust in your customers by having a clear and reasonable return policy for situations when their purchases don’t work out for them.


Reasonable prices and quality products isn’t enough to gain conversions in your site. You need your customer’s trust if you want to run a successful ecommerce store.