Are you a newbie blogger? Well, you need to polish your content marketing skills as soon as possible. Here are powerful SEO copywriting tips that help you can raise your content standards, and eventually will increase search engine ranking, and its chances of going viral.
Use keywords in the correct areas and write long-form content.
It is a fact that long-form content does better in the search engines. The ideal word count? 2,500 words. If you can go back to your old posts and rewrite content to increase their word count, please do so. You should also use your primary keywords in the right areas.
Use lots of paragraph breaks.
Who doesn’t love short, easy-to-read articles? Make sure to include a lot of page breaks. I’m sure that even during your school days, you hate reading lengthy paragraphs. Well, now we are sure that your blog readers hate them, too.
As much as possible, compose shorter paragraphs with many page breaks. Surely, the human mind will easily grasp its substance, resulting in more social shares and more improved ROI.
Organize and redefine your content hierarchy.
After redesigning your website to conform with the most recent trends, now it’s time to redefine your content hierarchy. Make it easier for your audience to follow your content.
Why not use analytics to pinpoint the best spots in your posts? Always make sure to include at least one year of data to minimize the impacts of some seasonal fluctuations. Which of your posts generated the most conversions? Which among your buttons had the most clicks? It’s time to organize your existing content.
Eventually, you will need to adopt a good content management strategy. This will enable your website content to rank high in search, and eventually get discovered by more customers.
Create simpler sentences and reduce verb phrases.
Those posts that perform well in search engines do not have fluff in them. Just use simple verbs and verb phrases. When it comes to SEO copywriting, simpler and shorter sentences get more value, as compared to more complicated ones.
Make sure that your content focuses on a specific problem. Then, find a solution for it.
People are constantly looking for solutions to their everyday problems. Search engines make their lives easier by offering references to the exact solutions they are looking for.
The best SEO copywriting tip? Present blog content in the form of an easy, complete solution. Add screenshots, FAQs, statistics, images, videos and lots of other above-the-fold content! Give your readers complete information on the topics they want to explore.
Aside from the aforementioned strategies, here are other reminders to keep in mind when it comes to SEO copywriting:
- Always include related and relevant external and internal links.
- Utilize the APP method to be able to write a compelling introduction.
- Use subheadings and bullet points wherever possible.
- Never underestimate the power of meta descriptions.
Are you excited to follow the above strategies? Implement them now and realize the power of having efficient SEO copywriting skills.