digital marketing


Do you want widen your knowledge on search engine optimization, and advance your career in this profession? Then, you might want to consider getting certified in this field.

What which one is the right certification for you? Surely, there are plenty to choose from, but choosing the correct one may be challenging. Certifications are not always required for SEO positions especially for the seo expert in Malaysia, though acquiring one may become useful in some circumstances.

Below are some important information you must know when it comes to search engine optimization certifications.

What is the purpose of SEO certifications?

Getting a certification in SEO can serve various purposes. Earning one can help you back up your career claims. As you know, in the SEO landscape, several professionals are self-taught. Of course, you would want employers to notice you, and being certified is one of the most effective ways to get their attention. Moreover, getting certified can help you complete some gaps in your resume. Certainly, reputable companies prefer to hire individuals who have specific qualifications.

Can certifications and courses make you proficient in the field?

It’s true that search engine optimization courses can be very useful. However, if you are only a novice or a professional with intermediate SEO knowledge, it wouldn’t make you an expert. These certifications can teach you technical knowledge and principles, but it can’t orient you with hands-on tasks. Keep in mind that SEO expertise comes from tons of hands-on work. You can consider SEO certifications as good starting points to a promising digital career.

List of SEO Courses and Certifications

1.Free Inbound Certification Course – HubSpot (Free)

Do you want to earn an SEO certification without a huge financial commitment? This free course is a good start for you. It allows you to take 12 classes on several inbound marketing  aspects, and then accomplish a 60-question exam.

2.SEO Training Course – Moz (Free)

If you want to learn more about search engine optimization, this Udemy crash course is another good option. It is an efficient video-based course that you can invest in without a huge time commitment.

3.Certifications and Certificates – Data and Marketing Association ($1,049)

This association offers various certification programs. Do you want an introductory course in the digital marketing field? Then, this one may be the one you are looking for. These courses are not very comprehensive, but it can help you introduce yourself to certain marketing aspects.

4.SEO Certificate – Online Marketing Institute ($25 every month)

This SEO certification course is composed of 14 lessons on several parts of SEO. Finishing this course successfully allows you to get a completion certificate.

5.SEO Courses – DistilledU ($33 every month)

Are you determined to learn SEO from scratch? Then, DistilledU can assist you in achieving this goal. By paying a subscription fee monthly, you can gain access to several hours of video content on search engine optimization, from the most basic details to the most advanced topics.

6.Advanced SEO Certification Training –  MarketMotive ($299)

This SEO course provides many hours of video content that you can watch anytime you want. With several hours of video and 15 projects, you can apply your new SEO knowledge right away.

7.Courses and Certifications – Search Engine College ($99)

This provides a wide range of certifications and courses that will help you learn quality SEO techniques.

8.SEO Certificate – University of California at Irvine ($3,538)

Do you want to put on serious weight to your SEO training? Then, consider getting a certificate from a reputable educational institution. This particular course provides online courses and SEO certificates.

Since you just entered the world of entrepreneurship, I’m sure you would want to take your industry by storm. Looking for the best ways to achieve your business goals. This is the part where an efficient content marketing strategy enters the big picture.

Implementing a content marketing strategy means creating and distributing quality content to promote your startup company. Here are 7 helpful content marketing techniques for new entrepreneurs like you.

  • Produce more visual content.

An eye-catching, attention-grabbing video or infographic can catch a person’s mind and heart in an instant. It is a fact that users can process visual content easier compared to that of a written material.

Therefore, your content marketing approach should include occasional memes, videos and infographics, alongside your usual written blog posts. Then, all you need to do is share the content through email and social media platforms.

  • Gather ideas from other popular web posts.

Are you still a bit lost on what type of content you want to make? Try researching first, and know which specific ideas have worked well in the past. Research on what has worked on your target readers and customers before.

Your goal? Come up with fresh ideas based on your findings. Your fresh, new ideas should be more compelling and useful than the content from which you derived your concept from. Be creative! Turn that old, evergreen content from a year ago into something more interesting, and captivating.

  • Choose the best days and times to post your content.

Perfect timing is another significant aspect that can impact the success of your posts. Your target readers are not online every hour of the day. When are they most active? Any specific time of day? Once you figure this out, this would be the best time to post new content. Why not use specific tools and platforms to acquire data that can help you schedule your posts?

  1. Explore guest posting, and reach out to other reputable websites.

It’s no secret that a lot of new entrepreneurs struggle with build their web marketing services and maintain an audience. Another important method you can do to reach your business goals? Submit guest posts to other websites. This can provide you with valuable backlinks, and drive more traffic to your website. In turn, you can also help them by supplying fresh, new content to their blogs.

  • Explore influencer marketing.

Influencers have already built a reputation for themselves on a specific niche. Make them part of your content marketing strategy by involving them in your content creation process? How?

You can mention them in your blog post. Did a certain influencer inspire you to write that article? Mention and tag her on social media. Moreover, you can send an outreach email to them and thank them for being a great inspiration.

Interviewing relevant bloggers and influencers is another option. Chances are, they would also promote this interview with their readers, driving them to your blog. Not only that, you can also establish a good relationship with the online personality you just interviewed.

  • Implement an efficient social media promotion strategy.

Never forget that content marketing and social media marketing always go hand in hand. Always let your readers know that you just posted a new blog content, or if you have anything new to offer. Rely on the power of social media to perfectly implement your content marketing strategy.

Promote your content on platforms such as Facebook, Twitter and LinkedIn. If you want to further boost your content’s visibility, then utilize paid promotions. This will attract more audiences similar to your current followers.

  • Make sure to create content regularly.

You can implement at a lot of new approaches, but one thing is for sure, if you don’t regularly produce new content, your online presence won’t improve. Consistency is crucial for your content marketing strategy’s success. Post content on a regular basis, and prove to your audience that you can be trusted.

Implement your content marketing strategy efficiently!

Take note of these helpful content marketing techniques to pull off your marketing effectively. These are very uncomplicated, and applies greatly to both beginner and experienced entrepreneurs.

Do you have any further questions about the above techniques? Feel free to reach out to me if you need any clarifications.

Regardless if you are a small business or a big business, it is not that easy to have loyal customers. You need to advertise in order to sell and how are you going to do that now that people are becoming smarter consumers and the competition is tight? Simple. Use social media for business. There are many good reasons to utilize social media platforms to your advantage. The first one is that it helps you build your presence and that’s an effective way to grow as a brand. Besides, the growing popularity of social media is enough reason to use it. If you have yet to join the bandwagon, here are some tips that can help you succeed:

1.Be clear with your plans.

The first thing you have to work upon is to come up with a clear strategy. Your plans should be concrete. When you do not have a plan, it is possible to create mistakes. The added benefit of having a plan is that you have a direction and you are certain with the things you are doing. In business, it is crucial to get leads and sales apart from having many likes and shares. You have to use a calendar to organize things. The calendar also reminds you when it is time to produce your content. For an online calendar, there are paid tools and even free ones that come with this feature.

2.Do your best using the right platform.

This is important especially if you are just getting started. The problem is that many businesses do not take this into consideration. The reason for this is that your targeted audience might be more active on a particular platform. If your followers are more engaging on Instagram than on Facebook, you have to post more content on Instagram. That being said, do not forget that Facebook remains on the top of the list. More and more people are utilising Facebook the same way they used to utilise Google.

3.Know the pain points of your consumers.

This is the part where two things could happen. A few businesses could fail or it could be the reason why some brands are getting ahead of their competitors. They understand their audience completely. They know what these people are attracted to and what they dislike. Beside getting a clear plan of your own objectives and goals, it is also important that you know your own targeted audiences goals, wants, and needs.

Understand the power of social media and its benefits on ecommerce. This medium has truly changed the way we do business. So there is no reason you should ignore it. From being a simple platform where we can share ideas and reach out to family and friends, social media is rapidly becoming a great place to promote a business. Where there are people, there is an opportunity to get leads and there is no better place in marketing online than social media platforms.